Discounts on Exhibition Space at Casual Market Chicago
More than 300,000 square feet of exhibits make Casual Market Chicago the premier resource for indoor and outdoor casual furnishings. ICFA is a co-sponsor of the event, and ICFA members are eligible to receive discounts on the cost of exhibition space at the market, held each September at the Merchandise Mart in Chicago. For more information, contact Jackie Hirschhaut via or 336-881-1016.

Apollo Awards Program Honoring Excellence in Casual Furniture Retailing
ICFA has been recognizing retail excellence in the casual industry more for 50 years with the ICFA Awards Gala sponsorship of the Apollo Awards, the premier event of the casual furnishings industry. ICFA member companies nominate the finalists, which are judged on innovative merchandising and marketing, sales management, growth, sales training, credit history and overall goals of the retail company. For more information, contact Jackie Hirschhaut via or 336-881-1016.
Apollo Finalists Archive

Design Excellence Awards
ICFA sponsors the Design Excellence Awards for top product designs in the casual furnishings industry. Considered to be the highest recognition of innovative design, this prestigious award honors the year’s best in 11 product categories as judged by a distinguished panel of industry experts. The Lillian B. Winchester Best of Show Award is chosen from among the 11 category winners. The Design Excellence Awards are the only industry awards focusing exclusively on casual furnishings products. The competition is open to ICFA members and non-members whose product will be exhibited at the Casual Market Chicago and fabric suppliers who may or may not be exhibiting. Click here for entry information. If you have questions, contact Jackie Hirschhaut via or 336-881-1016.

ICFA Awards Gala
Special event held at the Casual Market Chicago, featuring a reception, dinner and awards presentation. The Design Excellence Best of Show Award and Manufacturer of the Year Awards are presented, along with the Association's Apollo and Lifetime Achievement Awards. To be hosted in 2015 at the Field Museum in Chicago on Friday, September 18.

To view details of all awards given, click here.

ICFA Lounge
Members-ONLY lounge at Casual Market Chicago. Open during the entire Market. Members can enjoy refreshments, check email, host small meetings or simply relax for a few minutes during the Market. Non-members are invited to stop in to learn more about the ICFA.

Sales Training Program
Improve your skills and professionalism with the ICFA Sales Training Certificate Program, lead by sales trainer, Greg Welsh, with the Welsh Sales Group. The program consists of three levels of training – Basic, Advanced and Master – including a DVD and test with each one. Upon successful completion of the program, the student will be awarded a certificate and a lapel pin.

View a video excerpt here / Learn more about the program here

Sales Representative Benefits
ICFA has partnered with the International Home Furnishings Representatives Association to provide extensive benefits for casual furnishings sales representatives. Click here to see the full roster of discounts and programs provided with membership.

Fuel Card Program
AHFA/ICFA members participating in the AHFA Discount Fuel Network for their trucking fleets are saving thousands of dollars each month on fuel expenses. In a partnership with Love’s Travel Stops, Wilco/Hess, Kangaroo Express and a group of independent truck stops in the United States and Canada, participants receive cost-plus pricing with no transaction fees and/or reduced transaction fees. In addition, the AHFA Discount Fuel Network offers a retail-minus price at Petro, TA and several other smaller truck stop groups. The AHFA Discount Fuel Network runs on the T-Chek and Comdata platforms. Starting July 2015, the network will run on a third platform, WEX/Fleet One. The network encompasses more than 800 truck stops across the United States and Canada. The AHFA Discount Fuel Network, managed by OTR Fuel Consulting LLC, has over 45 participating furniture companies and specialized furniture carriers, totalling over 10 million gallons of fuel a month. For information, contact Jeff Beaumont, OTR Fuel Consulting LLC at 540/989-3836 or 540/494-2453.

Public Relations Support
A variety of public relations services are offered free-of-charge to AHFA/ICFA members. These include crisis communication consultations, market event planning consultations, market press kit review and assistance, promotion of new products to the consumer media, and direct-to-consumer promotions through AHFA’s consumer website, To be included in the Furniture Finder database on this website, members must fill out the Find Your Furniture survey form, which may be found here. For more information on publicity assistance, contact Jackie Hirschhaut or Pat Bowling.

Association-Sponsored Education and Training
The association continually strives to provide the education and training needed by members to improve their business. For a complete list of AHFA events, click here. To view a list of webinars available for educational viewing, click here. A username and password are required.

To access the member's only sections of the websites, request a username and password from Brenda Grubb.

Home   |   Contact Us    |   Resources    |   FAQs   |   Site Map    |   Privacy Policy

International Casual Furnishings Association    |    1912 Eastchester Drive, Suite 100    |    High Point, NC 27265    |    Phone: 336-884-5400    |    Fax: 336-884-5303