ICFA Educational Conference

February 14, 2017 to February 16, 2017
Scottsdale, Arizona

All ICFA members are invited to the three-day educational forum that includes a variety of guest speakers and breakout sessions plus social activities and networking opportunities. Highlights of the conference include:

  • Swim Like a Shark by Michael Parrish DuDell
    Meet Michael Parrish DuDell
  • Selling Across Generations by David Stillman
    Meet David Stillman
  • Digital Marketing by Tony Franklin
  • 60 Ways to Grow Customer Engagement by Tarsha Polk
  • How to Sell Millennials and Boomers by Ed Tashjian
  • Business Succession Planning by Terry Resnick and Lee Resnick
  • Sales & Recruiting by Steve Bennett
  • Retaining Retail Associates by Karen Galindo
  • Golf Tournament at the Phoenician Golf Club -- $200 per player
  • Scottsdale Retail Tour and much, much more!

Complete Agenda

Historic charm meets modern luxury at the iconic Hotel Valley Ho in downtown Scottsdale. Click here for a peek at this unique property. Guests may make reservations for discounted accommodations ($235 per night + tax) until January 23, 2017, by calling 1-866/882-4484.

Questions? Please contact Jackie Hirschhaut at Jackie@ICFAnet.org or 336/881-1016.

High Point, NC – The International Casual Furnishings Association has begun work on its first educational forum, slated for February 14-16, 2017, at the Hotel Valley Ho in Scottsdale, Ariz.

“ICFA’s 2017 conference ‘Navigating the Future’ will combine giving our members educational content that they can put to work immediately in their businesses and providing networking opportunities across our industry,” said Gary McCray, president of Klaussner Outdoor and 2016 Chairman of ICFA.  “In keeping with our focus on participation, the event is being planned by our conference committee of retailers, sales representatives, manufacturers and suppliers with an eye towards actionable content presented in a very inviting setting.” Marcia Blake, merchandise manager at Glen Raven Custom Fabrics, and Debbie Stegman, president of Elegant Outdoor Living in Bonita Springs, Fla., are co-chairs of the conference committee. Noting a program that combines expert speakers and group breakout sessions, Blake added, “The conference committee is planning to provide rich educational content for business practice ideas, marketing, technology, sales/recruiting, and will also help facilitate collaborative discussions between retailers, manufactures, sales reps and outside vendors.” In addition to the classroom sessions, the agenda offers a golf event and retail tour of area outdoor specialty stores. Program and registration information will be available next month, including reduced rates for ICFA retailers and sales representatives.

Printed Registration Form