Sattler® / Outdura® Announces Addition of Key Account Manager

Hudson, N.C. – Outdura, a division of The Sattler Group, Austria, announces the addition of Christy Peterson as Key Account Manager, Casual Furniture Division.

In her new role, reporting directly to Uli Tombuelt, CEO, she will focus on representing the Outdura brand at the retail level and their suppliers, therefore building brand awareness to enhance Outdura’s image and create long-term value to the organization while closely working with the sales team and CEO.

Peterson comes to Outdura with over 17 years of experience in the casual furniture industry.  She started at Woodard in marketing and product development, then moved to Pacific Casual  where she gained valuable experience working with mass retailers.  Following this role, she spent 8 years at Sunvilla working with both the specialty and club channels.

“We are beyond excited to welcome Christy to our team.” Tombuelt said in a statement. “The addition of Christy to the group demonstrates Sattler’s commitment to strengthen the Outdura® brand in the casual industry and Sattler® in the U.S. We are pleased to have her on our team.”

Peterson is looking forward to her new role, “I am grateful for the opportunity to join the Outdura team.  I look forward to collaborating with this talented group and am eager to work toward our shared goals”.

 

Sattler AG, headquartered in Graz Austria, is a fifth generation, family owned company with 145 years of history in the solution-dyed acrylic fabric market. They specialize in manufacturing and marketing fabrics for awning, marine, transportation and industrial applications throughout the world. Outdura is headquartered in Hudson, N.C. with manufacturing, sales & marketing, corporate services and distribution / logistics all based in Hudson.

Christy Peterson can be reached at christy.peterson@sattler.com