ICFA Sponsors Sales Training Webinar on May 28

High Point, N.C. – The International Casual Furnishings Association is presenting a training webinar designed to help members understand the dynamics of the sales process and provide tools for closing more successful transactions. The one-hour program, titled “Appeal to Buyer Motives to Close More Sales,” is scheduled on Thursday, May 28, at 12:00 p.m. EST.

Participants will gain insights to successfully:

• Understand and engage the prospect’s emotions in the buying process
• Create urgency that gets to the heart of a buyer’s emotional motive
• Build relationships so you can ask for the sale with confidence
• Evaluate buyer perspectives to move the sale forward
• Engage the prospect’s emotions in the buying process
• Leverage best practices for advancing the sale, gaining commitment, and closing
• Find ways to ask for the sale with confidence.

“The techniques being presented are additionally applicable to any business person who wants to effectively influence others by properly presenting a new idea or recommended course of action,” said Jackie Hirschhaut, ICFA Executive Director, encouraging all ICFA members to sign up for the interactive session.

This webinar is being conducted by the renowned Dale Carnegie Training, a global leader in bringing out the best in individuals as well as companies and teams. Along with certified corporate trainer, Jackie Regan, the session will be augmented with casual furnishings expert Norman Hamilton, the former publisher of Casual Living, now the Director of Business Development for Dale Carnegie Training in Central and Eastern North Carolina. He noted, “The topic of appealing to buyer’s motives is ideal for all ICFA members as it will teach participants how to motivate the buyers’ emotions to close the sale, whether you are selling to a consumer, a retailer or a manufacturer. The partnership between ICFA and Dale Carnegie will help all members who are willing to take advantage of it,” he continued. “The fact that it is free to all members is an incredible benefit to members. These one-hour, online interactive training sessions are usually $100 when offered to the public, and it is our hope that all members will find the program beneficial.”

Sign-up is free of charge and available here.