Retail Sales Training
ICFA’s concentrated retail sales training program, in partnership with the Retail Doctor, SalesRX is offered in an online platform designed for brick-and-mortar retailers who want to improve sales conversion, average transaction value, and customer engagement without discounting. It helps store owners, managers, and associates turn browsers into buyers through structured training, AI-powered role-play, and in-store coaching.
The customized course is being taught by Bob Phibbs, aka The Retail Doc and creator of SalesRX. He is a business strategist, customer service expert, sales coach, marketing mentor and author of three books. With over 30 years of experience beginning in the trenches of retail andextending to senior management positions, Bob has been a corporate officer, franchisor and entrepreneur. He has worked with 1,000+ retail executives and entrepreneurs to grow margins, improve customer service and train employees.
In this latest program offering, Bob traveled to an outdoor furnishings specialty store to add realistic videos to the lesson modules.
Click here to learn more about SalesRX
The accelerated ICFA program begins with your management team gets complete training including “train the trainer” videos. They learn exactly what to say and do when introducing the program to staff. This prevents the “blind leading the blind.”
Staff watch two 10-minute sessions per week. Just 2-3 videos at a time. The interactive format keeps them engaged.
After each video, Sidekick Rex makes them practice. They can’t skip it.
Weekly mock sessions let staff practice with your actual merchandise on your sales floor. Makes the training believable and helps it stick.
ICFA Members – $75
Non-Members – $500