LOS ANGELES, July 10, 2024 – Agora Fabrics, an international brand specializing in high-quality outdoor textiles, has committed to the North American market and will begin to distribute its fabrics in the United States. Its parent company, Sauleda S.A., has procured textile organizations in the United States to create Sauleda USA, which will in turn distribute Agora fabrics across America. Agora already has a presence in the United States and will unveil its newest fabric collection, Armonias, July 15-18 at Casual Market Atlanta. 2024 will be the Spanish company’s second year at the market, reaffirming its commitment to growing in the United States and reaching American manufacturers and designers.

Agora, launched in August 2011, is the fitting result of two storied Spanish textile companies coming together to look to the future. Tuvatextil S.L., one of Spain’s top technical textile businesses, was created in 1997 and quickly expanded into new fields of textile distribution. In 2011, Tuvatextil joined the Sauleda group. Sauleda is a family-owned textile business created in 1897, and in the more than 125 years since, it has grown into a forward-thinking, environmentally friendly corporation. Tuvatextil and Sauleda’s partnership led to the advent of the Agora brand, which focuses on producing 100% solution-dyed acrylic fibers and fabrics for durable, stylish outdoor projects.

“Agora was named for the socio-political, economic, and administrative center of ancient Greek cities,” said Gonzalo Sabatés, CEO of Agora Fabrics. “In these agoras, various topics were debated and daily life was shared. We believe the Agora brand upholds these concepts as the core of both ancient and modern Mediterranean essences. Agora fabrics allow for a sharing of experiences, celebration of life and simple joys, enjoyment of the outdoors, and simple relaxation in everyday life.”

It only makes sense that this community-oriented and cutting-edge brand continues to look ahead to new markets and new partner organizations in the United States. Sauleda USA is the official distributor of Agora products in the American market and looks forward to showing its commitment to this new region. With warehouses in Los Angeles, California, and Spartanburg, South Carolina, Sauleda USA will be able to integrate successfully into the United States and introduce the Agora brand nationwide.

To emphasize its belief in this new market, Sauleda USA has named David Heiman the USA Manager for Agora Fabrics. Mr. Heiman has already been hard at work preparing Agora Fabrics’ display for Casual Market Atlanta and brings much industry knowledge and expertise to the organization. Sauleda USA, Tuvatextil, and Agora Fabrics are all pleased to welcome Mr. Heiman to their team and are excited for his leadership in the American market.

For more information about Agora Fabrics, please visit their website,, or contact David Heiman at