Outdoors is the New Indoors

“Whether enclosed or open-air, outdoor spaces have come into their own as legitimate rooms in the American home,” said Jackie Hirschhaut, vice president of the American Home Furnishings Alliance and executive director of its outdoor division, the International Casual Furnishings Association. “Today’s outdoor rooms have it all – somewhere to dine, to relax and be entertained, with furnishings that function like they would for any room in the home, and with style and flair that distinctly says out-of-doors.”

ICFA Names Morris Director of Operations

Michele Morris

Morris, an executive assistant at the American Home Furnishings Alliance since 2000, has provided support to AHFA’s public relations and marketing functions for 18 years but has also at various times assisted membership, IT and environmental programs. She was additionally assigned to a support role for ICFA in 2014.

Preaching Participation and Pride in Our Industry

Joe Pucci admits it took quite a bit of arm-twisting from former ICFA Chair Warren Juliano and several others to convince him to attend an ICFA meeting nearly a decade ago. But once he got there, it wasn’t long before he began asking himself why he had stayed away.

Inspiring Inclusion and Encouraging Involvement

In 1995, when OW Lee CEO Terri Lee Rogers and her mom, Beverly, were asked to leave an all-male Summer and Casual Furniture Manufacturers Association (SCFMA) closed board meeting she felt embarrassed and somewhat rejected. Two hours later, the equally embarrassed Chairman of the Board, Mike Echolds from Tropitone, called and invited her to join that board.

Casual Industry Celebrates Excellence With 2017 Award Winners

All segments of the industry gathered at the Chicago Field Museum Thursday, Sept. 15, to recognize manufacturing and retailing excellence, spotlight top product designs and pay tribute to the 2017 Lifetime Achievement Award recipients. Awards presented or recognized during the event included the following:


First Retail Chairman Doug Sanicola Aims High

Whether it was building his insurance company from 11 to 514 employees, changing careers to open Outdoor Elegance Patio Design Center as the casual furniture shopping destination for the stars and the rest of upscale Southern California, or becoming the first retail Chairman of the Board of the International Casual Furnishings Association, Doug Sanicola always goes big. His aspirations for his legacy as the head of our trade organization are equally lofty. “I am pledging to reach out to all retailers to join us.

Casual Industry Names Manufacturer Leadership Award Finalists

The 10 companies were selected after online voting in August among ICFA’s retail, designer and supplier membership. The finalists include: Brown Jordan, Castelle, Gloster Furniture, Jensen Leisure Furniture, Lloyd Flanders, O.W. Lee, Patio Renaissance, Telescope Casual Furniture, Treasure Garden and Tropitone Furniture.

ICFA Announces Design Excellence Category Winners

From among the 11 category winners in ICFA’s Design Excellence competition, two products will be selected for the Lilly Award for Outdoor Furniture and Outdoor Accents, and one product will be honored with the Lillian B. Winchester “Best of Show” Award. These honors will be announced at the ICFA Awards Gala on Thursday, September 22, at the Field Museum in Chicago.

The Design Excellence category winners announced this week include: