New ICFA Retail Sales Training Program


Bob Phibbs

ICFA’s concentrated training program is designed for retail sales associates at its member stores. Intended as an important tool to support anticipated strong post-COVID business, the 12-week online course is launched on April 1.

The customized course is being taught by Bob Phibbs, aka The Retail Doc and creator of SalesRX. He is a business strategist, customer service expert, sales coach, marketing mentor and author of three books. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor and entrepreneur. He has worked with 1,000+ retail executives and entrepreneurs to grow margins, improve customer service and train employees.

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The accelerated ICFA program begins with each store identifying a Store Champion who serves as the key contact and lead for training at their company. Each Store Champion monitors staff progress and learns how to engage the associates in role-playing as a key learning strategy. The Champion devotes 15 minutes per day for one month and Associates study two 15-minute modules per week for 12 weeks. A quiz on the information of each module follows each instruction. Each participant receives a certificate that recognizes completion of the program.

A $400 value, members pay $50 while ICFA covers $350 per participant. This three-month training opportunity is limited to the first 500 registrants signing up by March 15, 2021.

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