ICFA Awards

The ICFA membership includes the most influential and forward-thinking individuals and companies in the casual furnishings field. As your trade organization we honor excellence and achievement every year through a comprehensive awards program acknowledging successes in each segment of our membership.

Apollo Awards

The most prestigious in our industry, the Apollo Awards have been presented for more than 60 years during the ICFA Awards Gala. Members nominate retailers in the single- and multi-store categories based upon innovative merchandising and marketing, sales management, annual growth, sales training program, credit history and achievement of goals.

ICFA Announces 2022 Apollo Award Finalists

Finalists must demonstrate outstanding accomplishments plus active partnership and excellent credit rating with manufacturers and industry suppliers. The finalist is recognized as an exceptional dealer of a wide variety of quality products in their trading area and a role model for others within the industry, as well as characterized by superior customer service plus innovative marketing and merchandising strategies.


In 2021, ICFA modified the selection process to prioritize five regional finalists in both the single-store and multi-store categories. Each region was defined by state lines, with the exception of California which was divided horizontally at Santa Maria.
The ICFA membership will vote via an online ballot for a winner in each of two categories later this summer. The winners will be announced on July 20 during the ICFA Awards Gala.
Finalists in the 2022 competition include:

Single-Store Category
Midwest Region – Village Green Home and Garden, Rockford, Ill.
Northeast Region – Gasper Home & Garden Showplace, Richboro, Pa.
Northwest Region – Daylight Home, Lighting & Patio, Paso Robles, Calif.
Southeast Region – American Casual Living, Buford, Ga.
Southwest Region – Patio Productions, San Diego, Calif.

Multi-Store Category
Midwest Region – Watson’s, Cincinnati, Ohio
Northeast Region – Patio Place at Ski Haus, Salem, N.H.
Northwest Region – Rich’s for the Home, Lynnwood, Wash.
Southeast Region – Elegant Outdoor Living, Bonita Springs, Fla.
Southwest Region – Sunnyland Outdoor Living, Dallas, Texas

Design Excellence Awards

Co-sponsored by the ICFA and Merchandise Mart Properties, Inc., the Design Excellence Awards honor the year’s best in 11 product categories based upon innovative design, marketability, color, construction and imaginative use of materials as determined by a distinguished panel of industry experts.

Two products selected from the 11 category winners are selected for Lilly Awards for Outdoor Furniture and Outdoor Accents, with one receiving top honors with the Lillian B. Winchester “Best of Show” Award.

2021 Design Excellence Product Showcase

Design Excellence Awards 2022

Category Winners:

  • Chaise Lounge: Windward Design Group Waters Edge Chaise – Windward Design Group Design Team
  • Complementary Casual Products – Accents: TUUCI Ocean Master Mega Max – Dougan Clarke
  • Complementary Casual Products – Furnishings: Ratana Roca Stool – Ratana Design Team
  • Dining Bar Chair: Castelle Furniture Berkeley Sling Dining Chair – Curtis Bulleman
  • Dining Bar Table: Hi Teak Cambria Rectangular Dining Table – Hi Teak Design Team
  • Fabric: Sattler/Outdura Sherwood Taupe/Bark Taupe – Mariia Elizrova
  • Heating/Firepit: The Outdoor GreatRoom Company Uptown Fire Table – Outdoor GreatRoom Design Team
  • Lounge Seating with Cushion: Jensen Outdoor Tempo All Weather Lounge Chair – Edi and Paolo Ciani
  • Lounge Seating without Cushion: Alfresco Home Luc Lounge – Sako Wijma
  • Rugs and Flooring: Trans-Ocean Import Company Orly Stripe Natural – Liora Mann

Industry Partner Award

Eligible suppliers are required to have served on a board, council or committee and demonstrated an elevated level of participation in association work.

Outdura Honored as Industry Partner

Outdura received ICFA’s 2022 Industry Partner Award.

Lifetime Achievement Awards

The prestigious Lifetime Achievement Award is reserved for individuals who have made exemplary contributions to the casual furniture industry and to their individual communities.

Bew White to Receive 2021 Award

Bew White Receives 2021 Lifetime Achievement Award

2021 Lifetime Achievement Award Recipient

Manufacturing Leadership and Manufacturer of the Year Awards

Each year, ICFA members select five companies to receive the Manufacturer Leadership Awards. Nominations are judged upon quality of manufactured goods, design, merchandising, customer service, ethics/trade relations and communications. The Manufacturer of the Year Award is given to the company receiving the most votes

2021 Manufacturer Leadership Award

Manufacturer of the Year Award:

Telescope Casual Furniture


Lloyd Flanders
Summer Classics
Telescope Casual Furniture
Treasure Garden

Mary Fruehauf Retail Genius Award

This award recognizes those retailers whose creativity invokes the spirit of the late industry leader's unique approach to igniting excitement and emphasizing the fun in outdoor living.

Village Green Recognized by ICFA for Innovation and Creativity

Village Green Home and Garden is the recipient of the 2022 Mary Fruehauf Retail Genius Award.

Sales Representative of the Year

This award recognizes an outstanding sales representative within the casual furnishing industry. Candidates were selected based on leadership, professionalism, exceptional service, communication skills, knowledge and product training expertise. The winner is selected from five finalists and determined through online voting.

2021 Sales Rep of the Year Finalists Named

Finalists include:

Paul Bentley, Birmingham, Ala.

Joe Crandall, Marietta, Ga.,

Billy Markowitz, San Juan Capistrano, Calif.,

Courtney Randolph, Irvine, Calif.

Richie Weyershausen, Houston

Unsung Hero Award

This award pays tribute to the manufacturers’ employees who serve as company liaisons with dealers and sales representatives. Nominations are based on tactics for innovative problem solving, excellent communications, professionalism and actions befitting a brand ambassador. ICFA retail and sales representative members invited to complete and submit this form

2021 Unsung Hero Award

2021 Unsung Hero Award recipient, Sara Brown of Telescope Casual Furniture.

If you have questions about any of the awards, please contact Jackie Hirschhaut at Jackie@ICFAnet.org or (336) 881-1016.