Mary Fruehauf Retail Genius Award 2023 Call for Nominations

December 13, 2022

According to Mariah Maydew, who succeeded Mary as president and CEO of Fruehauf’s in Colorado after her death from cancer in 2015, “Mary was a dedicated and passionate person whose

Jessica Salisbury, CEO and Creative Director of Village Green Home and Garden receives award from Mariah Maydew, Fruehauf’s and Cathy Galbreath-Buzbee, ABSCO Fireplace & Patio.

creativity of expression sparked a sense of enjoyment and discovery in her customers, community and the national casual furniture industry for over two decades.”

All ICFA retail members are eligible to enter the competition. Competitors for the Mary Fruehauf Retail Genius Award will submit up to three original and creative displays, events, promotions, or concepts that captures the special extra element that makes your company’s retail formula successful while closely channeling Mary’s spirit to create a unique and fun shopping experience.

The winner of the 2023 Mary Fruehauf Retail Genius Award will be announced at the ICFA Educational Conference in Nashville, on Wednesday, March 1, and honored with a distinctive trophy befitting the whimsical style of its namesake. The competition will be judged by industry veterans and close personal friends and colleagues of Mary: Mariah Maydew, Cathy Galbreath-Buzbee, owner of ABSCO Fireplace & Patio, Birmingham, Ala., and Brian Lawrence, president of Emigh’s Casual Living, Sacramento, Calif.

Previous winners were Village Green Home and Garden, Rockford, Ill., in 2018 and 2022, Great Gatherings, Gainesville, Va., in 2019 and The Fire House Casual Living Store, Charlotte, N.C. in 2020.

Eligible retailers are invited to submit descriptions and supporting documentation for up to three related or individual displays, events, promotions, or concepts in the form of photos, videos, screenshots and other downloadable media. Please email your completed entry form here and send digital examples to Michele Morris,