ICFA Introduces Sunny the Bear

Association’s mascot travels to member companies for fun and adventures

Sunny with the ICFA Social Media Committee, from left, Sebastien Manni, Kannoa; Megan Pierson, POLYWOOD; Jessica Knudson, Village Green Home & Garden; and Anderson Gibbons, Revolution Fabrics.

The ICFA introduces its new mascot, Sunny the Bear, who made her industry debut at the ICFA Educational Conference in Nashville, Tennessee.  An industry ambassador, Sunny will visit with ICFA members at their retail stores, with reps on the road, and with manufacturers and suppliers at their factories throughout the year.

During her visits, members can post images of Sunny exploring their products and enjoying her travels. ICFA members interested in hosting Sunny should send a request by filling out the form on this link. Follow along with her adventures on Instagram and Facebook at @sunny_icfa.

“Sunny is full of spunk and personality, just like our members!” said Megan Pierson, senior vice president of business development at POLYWOOD and chair of ICFA’s Social Media Committee, which helped bring Sunny out of hibernation during the ICFA Planning Workshop held in Charlotte, N.C. last October.

Most recently, Sunny was at AmericasMart Atlanta exploring the space for the upcoming inaugural Casual Market Atlanta in July. Sunny will share important tips and reminders about the show, as well as ideas on fun things to do in Atlanta.

“Sunny loves everyone, and she loves to take part in whatever is going on,” said Jackie Hirschhaut, executive director of the ICFA. “She has a special way of putting a smile on everyone’s face and is especially looking forward to the special outdoor chair being made for her by one manufacturer.”